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The site royaloakswallowcliffe.com states the following, "We are a friendly country pub with delicious locally sourced food, a well stocked cellar, six cosy bedrooms and a very warm welcome." I observed that the webpage also said " The Royal Oak Inn is a wonderful blend of traditional 18th architecture and fresh stylish modern interior design." They also stated " Nestled in the charming Wiltshire village of Swallowcliffe near Tisbury. The Royal Oak Inn is the perfect rural hideaway. Steeped in history and surrounded by natural beauty. A large garden and treats for dogs,." The meta header had Wiltshire traditional village pub with rooms as the first keyword. This keyword was followed by great place to stay near tisbury, great place to eat near tisbury, and six luxurious rooms which isn't as urgent as Wiltshire traditional village pub with rooms. The other words the site used was boutique pubs wiltshire. modern gastro pub is also included but might not be viewed by search crawlers.